About ROG
THE SYMBOL
The brand symbol - communicates the values, personality and intent of the brand in a singular graphic form.
CONCEPT
Paying homage to ROG's humble beginning, GORILLAS are a natural symbol of strength and leadership. The shape of HEXAGON is an inspiration from beehive's honeycomb that denotes efficient use of technology to build networks of same interest. While the TRIANGLE shape implies stability and sustainability. The eye is drawn to the shape and follows it from the wildest part of the shape to the pointed tip. The goal is to become one of the, if not the leader in the online gaming community.
